I actually sent this to a new local Google advertising client of mine ( I subcontract to web designers) a moment ago and thought it prudent to repost here:
Here’s what needs to happen before we can start on your Local SEO:
We (the client and me/us) need to research what keyword phrase to target.
I can take suggestions from them (what do they *think* they want to rank for) THEN plug those into several keyword tools to garner our best guess (I know that’s not what you or the client wants to hear but big G does NOT reveal exact #’s on exact querys)
Then we pick from that research. I *could* just “Pick A Target” based on my experience
We need to make the client happy…
Here’s a potential problem: the client typically wants to rank for what THEY think people are searching for… often the client has no clue (not unlike a person who wants to sell their home but is asking for an unrealistic selling price)
OR… the client wants to rank for everything under the sun… not good
The way Google “passes out” Google trust is like this:
A) you gotta rank for SOMETHING before you can rank for anything
B) sell one thing… but sell it well
C) AFTER and only after you rank for the first “target” (which is what I call keywords, they’re targets to me), THEN we tackle what I call an “adjacent keyword phrase” and I’ll explain why:
It takes Googlebot roughly 6 weeks to index the entire planet/ every country, every language… that’s a baseline
It takes 6 MORE weeks to compare the baseline to the increase in inbound links/ social media mentions – likes- subscriptions – buzz created etc
This time frame is like a computer hard drive’s File Allocation Table: without a baseline to compare intervals from a starting point, there is no way to determine a position, If I handed you a map and said take 40 steps to your right… You’d have to first know where YOU are to figure out where 40 steps to your left is.
In plain English: one keyword phrase per 12 week cycle
perhaps not what the client wants to hear
… don’t shoot the messenger, it’s Google’s DoJo, I’m just telling you how the algorithm works.
Yes we are for hire and have a good, better, best plan for you to choose from
8hrs of 1 on 1 face time to teach you how to out perform your competitors on social media $700 in Frederick Maryland and Montgomery County Maryland. We can do joint web conference if you are not located in Frederick County or Montgomery County Md – remote log in where we can both move the mouse, we can hear each other on the phone, you can ask questions about what you see me do etc.
Client List Testimonials available upon request. Consulting includes creating profiles and optimizing them specifically to improve your company website’s ranking in Google.
NOTE: we do not accept everybody that requests our services, the first hour is free to determine if we want to accept you and if we can do anything for you. We do not accept a client if we don’t think we can do something for you.
Business Blog Creation: WordPress blog hosted on your domain and SEO optimized- $500 we hand the keys to you
Blogger Supporting Blog Creation: Feedburner set up, SEO optimized – $200 we hand the keys to you
Google Places ranking starting from $2400 annually to $12000 annually.
A website is a sales copy delivery system
… Ranking is the first step, We provide effective sales copy for Search Engine Marketing AFTER we get you the number one spot in Google for the keywords your customers are searching for.
After all… what you’re after is leads, you need the phone to ring! Frederick Web Promotions makes your phone ring.
Marketing Plans start from $3600 per year to $24,000 per year
Local Google Advertising from Frederick Web Promotions
Google Places Ranking aka Google Local Business Listings
When a prospective customer Google’s for a product or service and they’re looking for it in a specific local area, a Google Maps box is most often displayed above the “regular” search results.
When searching from a smartphone, usually the local Google (Google Places) is the only search results returned.
Ranking high on Google Places these days is critical; more and more people are using smart phones and smart phones only show Google Places listings. But there are only 7 spots available! So how can you do it? Here are a few tips:
- Create a Google Places Profile if you haven’t already done so.
- Citations, citations, citations. Google Places has its own ranking algorithm, and this algorithm likes it when people are talking about you.
- If you can’t afford a full-service SEO, consider hiring one who offers a service just for increasing citations ( like Frederick Web Promotions for example)
- Increase citations by making sure you’re listed in every possible business directory.
- Increase citations by making sure your listing includes full contact information and full website information.
- Don’t forget to include some of all the types of citations out there: blog posts, social media profiles, reviews, links from other websites, etc.
- If you hire a full-service SEO, make sure they do all of the following:
1) Use the right keywords in titles, descriptions, and websites.
2) Make sure all names, addresses, phone numbers, and email addresses match and exist in full on all citations.
3) Make sure your website is listed with the appropriate categories.
4) Link your Google Places profile directly with your website, social media profiles, blogs, directories, and any review sites.
5) Be sure to include photos and an introduction video on your Google Places profile.
6) Businesses from select cities can pay to help optimize their ranking.
7) Keep up with the trends. It’s not just about Google anymore; Yahoo Local, Yelp, and Bing Local are all becoming critically important for SEO success.
8) We urge you to mention coupons, discounts, or special offers. When the economy is rough and competition is fierce, offering consumers lower prices or perks to shop with you is essential.
9) Don’t forget to include location keywords, MyMaps and GeoTagged Photos when appropriate.
10) Make sure your URL has a product or service keyword.
Working to put these tips onto practice can give your site the boost it needs. Just remember to keep working at it because the developments and rules are constantly changing!
Google Places or Google Local Business Listing ranking
Our SEO battle testing is showing us that Google Places (aka Google local business listings) often are the ONLY search results that display on a smartphone! Not only that – some of our local SEO clients report earning more ROI per advertising $ invested from a Google Places ranking rather than an Organic Google ranking. We provide guaranteed ranking in Google places for our small business clients
Many small businesses come to us with excellent ranking in the organic listings (sometimes called the natural search results or the main body of search results) but they are NOT ranking in the 3 pack of Google Maps.
Increasingly people will start using their smart phone instead of a laptop, you need your company to rank in the top 3 or you will be virtually invisible.
Fee for top 3 ranking in Google Places and one listing in the top ten Google organic listings $2500 annually
Internet Advertising Agency in Frederick Md
by Frederick Web Promotions
785 Wembly Dr, Suite H Frederick Maryland 21701
How to leave a glowing review of the quality services provided by Commercial Buildings Maintenance Inc on Google:
If you don’t already have a gmail account, please go here http://gmail.com and signup for one
it’s a good idea to list a secondary email that you use frequently to have the password sent to you should you forget it.
step two: once signed in to gmail, click on Google account in the upper right corner of the page
step three, please type in the following: commercial cleaning
that will take you here: http://www.google.com/#hl=en&q=commercial+cleaning
At the bottom of this 3 pack (that’s what we call it in our industry jargon) there is this link:
|More results near Frederick, MD »
As of this post we’re currently #16 worldwide and on Page 2 of about 36,400,000 results
Please click on “Write a review”
Thank you very much for taking the time to jump through all these hoops!
Note to any business owner reading this post: If you cheat, Google WILL FIND OUT. You aren’t the first person to attempt to leave fake reviews. Google knows how many pieces of toilet paper you used to wipe your butt… any fake reviews will be “lost” when the algorithm discovers that the email address used for the review is owned by the business owner or if said fake review was published from the business owners IP address… every possible way to cheat the system has already been attempted and Google engineers have rewritten the code that runs the algorithm to screen out false reviews.
What happens if you do cheat?
Your listing will be degraded (not rank high) until the spam filter determines if those reviews are real or not.
You have no idea how many business owners call me to get their ranking back because they were overzealous in attempting to boost thier own rankings. Frederick Web Promotions can pull your fat out of the fire with the Google Powers That Be for $1500.00
David Bruce Jr
Google Places Consultant Frederick Web Promotions
7 DEADLY Internet Marketing Blunders Most Small Businesses Make
Inside this booklet is revealed…
The 7 DEADLY Internet Marketing Blunders Most Business Owners Make
By: David Bruce Jr
The 7 Deadly Internet Marketing Blunders Most Business Owners Make…
|Brought to you by http://www.FrederickWebPromotions.com|
An important note to all business owners…
The internet is a powerful marketing tool. We’re going to cover some of the most important aspects of marketing your business online in this report – but you must keep in mind that there is no guarantee of your success in these pages. While this report will give you invaluable information regarding how you should be marketing your business, there are far too many factors at play to make any such guarantee.
This document is copyrighted and protected by all applicable laws. Reproduction of this document is strictly forbidden unless permission is given by the author prior to reproduction.
© 2010 David Bruce Jr of Frederick Web Promotions
Deadly Mistake #1
Your Call To Action Stinks…
Most business owners just forget this piece completely, so if you even have a call to action on your website, you’re a step ahead of the competition.
But what is a call to action exactly?
A call to action is simply a statement somewhere on your website telling the visitor what to do.
First you’re going to need to decide exactly what action you want a visitor to take. Do you want them to purchase from you right then, or should they contact you for a quote first?
Put this on your website somewhere. Here are some examples for getting visitors to fill out a quote form.
“Just fill out your information below to receive a comprehensive, no-strings-attached, completely free quote from one of our representatives.”
“Fill out the form to receive a free quote from our sales team. Your request will be processed within 24 hours and you will receive a call between the hours you specified in the form.”
Tell your visitor exactly what you want them to do. The more detail, the better.
Bonus Tip: Focus on the benefits your visitor will have if they purchase your product or service. What will change in the way they live their life? Will their coffee be better in the morning? Will they save more money on taxes? How will their life be better because you showed up?
Deadly Mistake #2
Not Collecting Email Addresses
I recently had a conversation with a business owner who we’ll call John. John wasn’t anything special… he had an average business with an average income. He worked about 60 hours a week and spent the weekend at home with his family.
His company was a service business and he provided a good service that helped his clients. He was good at what he did.
There was a problem though… he wasn’t getting enough clients. This is something most business owners can relate to. At times it’s hard to bring customers or clients through the door.
Much of John’s business came from his website. He did well getting his website into the search engines, but wasn’t doing so well with converting visitors into clients.
It wasn’t until he started collecting email addresses through a simple form on his website that he really saw an increase in clientele. Nowadays John’s practice is packed. His schedule is full and he’s been able to double the price he was charging. He was also able to cut back to about 30 hours a week, instead of 60.
By running a simple newsletter sharing valuable information with your customers, you’re going to keep buyers coming back and bringing new buyers through your doors.
Deadly Mistake #3
Failing To Optimize For Local Search Engine Ranking
Search engines like Google, Yahoo, and Bing are the closest things to friends your website will ever have. So you have to make sure they play extra nicely together.
By following a few simple rules, you can have your website ranking well in the search results for popular terms in your local area.
Let’s say you wanted to rank well for the search term, “Orlando plumber”. You’d want to make sure that you have that term on your main web page at least three times.
The best places to put search terms are…
- The title tag
- The headline
- The first and last line of content
- The sidebar
- And in image ALT tags
Some of these may sound like Greek to you, so talk with your web developer about them and make sure that your website is up to date with terms you’d like to rank for.
Deadly Mistake #4
Failure To Track Statistics, Web Site Traffic Analysis
Yet another factor that is critical to any businesses online (or offline for that matter) success is tracking. You really need to keep track of where your leads and traffic come from so you can replicate and scale any success you have.
Google Analytics is a free website tracking program that will give you each and every statistic you could possibly need for tracking visitors on your website.
By watching closely what people do on your website, you’ll be able to craft an experience that gets visitors to act in exactly the manner you’d like them to.
Going back to Mistake #1, if you want somebody to fill out a contact form, you need to find a way to get them to your contact page. Watch how people interact with your website, then use that as a cue for where to add links to the pages you want visitors to visit the most.
Another stat you need to watch is where people are coming from. Do most of your visitors come from a link the newspaper printed about your business in their online edition? If so, keep trying to get published. If most of your traffic comes from searches, do some optimization and get higher rankings for more terms.
Deadly Mistake #5
Not Focusing on Longtail Keywords
Longtail keywords are a god-send to anybody who uses search engines for traffic. This goes for both paid traffic (See: PPC) and organic traffic.
A longtail keyword is a key term that’s more than three words long.
Examples would be…
- Orlando plumbing specialists
- Family doctor in Chicago
- Remodeling companies near Houston
Since you’re probably a localized business, focus on keywords that use your city name. This way you’re guaranteed to find people who are in your area looking for your services.
Use this tool to search for keywords that have a good number of searches every month.
If you spot anything with more than 400 searches per month, you’d better be bidding on that keyword.
The reason to use these keywords is simple – most businesses aren’t. They still get a lot of traffic, but people just don’t know any better. They are extremely easy to optimize for, and they are much cheaper than the shorter terms if you’re using PPC.
Deadly Mistake #6
Not Focusing On Benefits
If you’re a software company, you know that features are important to buyers. That arena is the only one where that’s important though.
People generally don’t want to know the features of your product. New widgets don’t matter to a buyer unless it has a dramatic impact on the product’s performance.
If your product is 50% stronger than the leading option, focus on how much longer your product will last instead of the space age material it’s made of.
Tell readers just how your product will help their life and you’ll see an instant increase in sales.
Let’s take some features and turn them into benefits.
- Feature: Your software uses SQL databases to store a users information.
- Benefit: All information is encrypted and stored securely where hackers can never touch it – keeping your identity safe.
- Feature: The latest video uses new Blu-Ray technology.
Benefit: By using Blu-Ray, we’ve increased quality by 200%, making the instructions easier to see than ever. Now you’ll be able to see each cut in exquisite detail just like it was right in front of you.
- Feature: Now included with a one-touch speed dial marker.
Benefit: Never enter another number into speed dial again – simply hit the * key after a phone call, and the number will automatically be entered into your speed dial.
You can see just how powerful this will be for selling people on your products.
Deadly Mistake #7
Not Marketing Using Emotions
People buy on emotion and justify using logic. No matter the product or group you’re selling to this is true.
Even if you’re marketing to businesses you need to use emotion to sell. If, for example, you were selling to the accounting portion of fortune 500 companies, you should focus on what goes through the buyer’s mind.
Most of those buyers have bosses they must go through before the sale is made. He’d likely need to be reassured that this decision would be a good one for his career in order to buy.
You’re going to need to talk with potential buyers in order to find out what sort of emotions they go through when making a purchase. Most of the time they won’t give you an answer straight-away, so you’ll have to infer from his statements just what’s going on in his mind.
Once you get this right though, you may never have to write another ad again…
Using emotional selling is by-far the most important thing you can do for your advertising. This goes for both online and offline sales.
From the ‘guru’marketers to multi-billion dollar Fortune 500 companies most of them have one thing in common – All Use Command Copy!
You see it on sales letters and on television: Act Now! – Order Now! – Pick Up The Phone And Call Now! – Do it Now! – Take Action Today!
Command copy creates impulses to act!
It has the power to make a reader actually pick up the phone and order when otherwise he would have put it off if the command had not been given.
I’m not saying you turned him into a robot that had to obey you and order. I’m saying that when you gave the command to: ‘Go Ahead And Order Now‘ ..you helped give him the impulse to act. You ‘opened’ his mind up to the thought of actually going ahead and picking up the phone to call. Tell your reader exactly what he should do and it will shock you when you discover he actually does it!
Is this hard to believe?
It has been proven through millions of dollars in testing sales letters and tv commercials both with and without command copy. The differences in responses are astounding!
The owner of a popular real estate package being sold on cable tv reported that when they put the words “Get up and call now – 1-800-xxx-xxxx” across the bottom of the screen and added a part at the end where he again gave the order to ‘get up and call now‘ the commercial immediately began making a profit whereas every time it was ran before it lost money!
Your reader or the TV viewer may be blown away by your product. He may sit hypnotized by the thoughts of all he could do with your product. But unless you tell him to order now and show him a clear and easy way to do it, he may just keep right on sitting there spaced out about your product but never actually making the move to order it.
Thank you for taking the time to read through this short report. I’d love to have a chance to talk with you for even just 10 minutes about your current marketing strategy to see if there is any way we can improve it by using the power of the internet.
It’s possible that by making a few small changes, you could see huge results. So please, give me a call at 240-644-7530 and we can set up a time to meet.
Thank you again for reading this report.
Yours in business,
David Bruce Jr
Frederick Web Promotions
50 Citizens Way
Frederick, Maryland, 21701