Maryland SEO – what can I get away with?

04/01/2009


What can we ‘Get Away With‘ in terms of getting OUR sites to rank higher than THEIR sites?

It is a common misconception that SEO equates to an attempt to ‘get one over on‘ the search engines. On the contrary Google WANTS you to create good content and they WANT to help webmasters improve how our sites are represented in the SERPS

Last November Google released an Search Engine Optimization Guidelines Document on one of Google’s Offical Blogs.

If you are interested in Search Optimization, or are just curious as to how us SEO hired guns manage to get Google to say what we want Google to say about our websites, this is a good place for a newbie to start.

Google’s “SEO Guidelines” more a less a starter guide for Search Engine Optimization, and covers these topics:

* Good practices for page title tags

* the “description” meta tag

* URL Structure

* Site Navigation

* Good practices for content

* Anchor text

* Heading tags

* Image Optimization

* Make effective use of robots.txt

Here is what Google had to say about their SEO Guide:

” Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.”

It’s always nice to hear from the horse’s mouth what’s we are encouraged to do and what is frowned on

Showing that your web site is for a legitimate organization will boost the site’s credibility. The easiest way to do this is by listing a physical address. Ours is
Other features can also help, such as posting a photo of your offices or listing a membership with the chamber of commerce.
A simple way to boost your site’s credibility is by making your contact information clear: phone number, physical address, and email address.
By Jeff Quipp in SE Optimization

The Problem With Current Definitions:
The reality is, most people and companies define it differently. Some define it as modifying in-page elements only. Others expand on that and define it as including off-page elements and services such as link building. I’ll argue its this lack of clarity and consistency that is helping to give our industry a bad name, as it enables companies or individuals to point their fingers at others and say “you’re not getting business from organic search because someone else did not do their job … its not me!”. Companies then get caught in the finger pointing confusion, frustrated with the entire experience, and begin look at the entire industry through tainted glasses.
At the same time, its hilarious really. Time and time again I listen to many in the industry try to define SEO. Inevitably, they always try to define SEO as a set of activities, practices or tasks. To me, this shows tremendous fault in both their logic and their company business models. After all, who really cares about the tasks that you engage in, if they do not produce RESULTS! Is there no expectation? I draw an analogy to employees who want paid for their time, when in that time they produce absolutely nothing. Purchasing a trampoline that won’t bounce. Buying a new car that won’t move, a pen that won’t write, a shoe with no sole. You get the point. Isn’t defining SEO as a set of tasks or activities really just a means of transferring responsibility and blame to someone else when the desired results are not achieved.

SEO is …
There I said it … my definition of SEO is about getting the desired results from organic search. Organic Search is the medium, just as are newspapers, radio, television. SEO (Search Engine Optimization) however is the process of getting the desired results from organic search using whatever tactics you feel comfortable using … so long as you achieve the desired results! Merely improving results is insufficient, as it still does not necessarily mean generating any real results … instead it has to be the achievement of the desired results.

I know this type of definition is a great departure from how all other marketing media are defined (eg. newspaper advertising, radio, television, etc.), but we’re not like any other media? Also, in this new information age economy, its time we started to define marketing by success and results, rather than by tactics and tasks. Clients do not care what goes into an effort … only what results. Products already do this … when you buy a product typically, you buy it knowing what it will do ie. what the result will be.

So, for those of you who argue SEO is about in-page elements only, ask yourself this question; does your client think he’s investing in your time, or does he expect something more like results? Keep in mind of course that results need not be defined as ‘rankings’, and that we as SEOs can never absolutely guarantee anything. We can set expectations though ie. desired results. And I’ll bet he’s investing to get those desired results!

Conclusion:
In summary, to those of you who define SEO as anything other than the achievement of desired results … stop pointing fingers. You know the old saying … while there’s one finger pointing at someone else, 3 are pointing right back at you!

This site is operated by David Bruce of Frederick Web Promotions

What can Frederick Web Promotions do for your companies website?

Multiple listings in the top ten Google results guaranteed.

Fee for Nationwide Ranking: $12,000

Statewide Ranking, any of the 48 continental states: $2500
county wide Ranking: $1500
Search Engine Optimization in Montgomery County Maryland, Howard County Maryland, Carroll County Maryland, Baltimore County Maryland, Anne Arundel County Maryland – Your Local Google™ Guru


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One Response to “Maryland SEO – what can I get away with?”


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