SEO Scammed You? What to do about it

01/08/2010


From Google’s Own Official Webmaster Central

Right from the horses mouth! Google suggests what to look for in an SEO and provides information on what you can do if you feel you’ve been taken advantage of.

Also Read the SEO Code of Ethics we adhere to at Frederick Web Promotions

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Excerpted From Google Webmaster Central Support Page:

Search Engine Optimization (SEO)

Check out our Search Engine Optimization Starter Guide!

SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners

  • What are some other things to look out for?
    • owns shadow domains
    • puts links to their other clients on doorway pages
    • offers to sell keywords in the address bar
    • doesn’t distinguish between actual search results and ads that appear on search results pages
    • guarantees ranking, but only on obscure, long keyword phrases you would get anyway
    • operates with multiple aliases or falsified WHOIS info
    • gets traffic from “fake” search engines, spyware, or scumware
    • has had domains removed from Google’s index or is not itself listed in Google
  • There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:

    If you feel that you were deceived by an SEO in some way, you may want to report it.

    In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on “File a Complaint Online,” call 1-877-FTC-HELP, or write to:

    Federal Trade Commission
    CRC-240
    Washington, D.C. 20580

    If your complaint is against a company in a country other than the United States, please file it at http://www.econsumer.gov/.

    //

updated 10/8/2009

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