As a search engine optimization expert who conducts marketing campaigns for small businesses primarily in Maryland I have to say this about Facebook:

You want to sell stuff to people that have money.

You want to sell stuff to people who can actually afford what it is you’re selling

Facebook IS our target market. The demographics are people that have the age, experience, credit score, education, and credibility… None of the above is true for MySpace.

There is a reason the 40 to 50 year old demographic moved to facebook all at once… they had no where else to go! What were they going to do, hang out with the folks with nose rings, tatoos and glitzy ‘pimped profiles’?

Now if you sold ring tones for brightly colored cell phones that are also MP3 players AND did double duty as a Tom Tom… then MySpace is where you want to market.

You want serious people actually capable of buying your product? Facebook IS the only viable answer… and to make it even sweeter… Facebook is where you go to find lost friends, classmates, even the love of your life that got away (now that the two of you are divorced).

I create Ghost Facebook pages for a fee the same way I do Ghost Blogs for my SEO customers. No one need ever know it was me writing the copy… and ALL of my SEO clients are #1 in Google.

Google this: local Google advertising and see who is in the top 2 listings worldwide

Maryland Search Engine Optimization

How to Dominate Google Rankings

Guaranteed Top 10 Google Rankings for each and every client.

7 DEADLY Internet Marketing Blunders Most Small Businesses Make

Inside this booklet is revealed…

The 7 DEADLY Internet Marketing Blunders Most Business Owners Make

By: David Bruce Jr

The 7 Deadly Internet Marketing Blunders Most Business Owners Make…

Brought to you by

An important note to all business owners…

The internet is a powerful marketing tool. We’re going to cover some of the most important aspects of marketing your business online in this report – but you must keep in mind that there is no guarantee of your success in these pages. While this report will give you invaluable information regarding how you should be marketing your business, there are far too many factors at play to make any such guarantee.

This document is copyrighted and protected by all applicable laws. Reproduction of this document is strictly forbidden unless permission is given by the author prior to reproduction.

© 2010 David Bruce Jr of Frederick Web Promotions

Deadly Mistake #1

Your Call To Action Stinks…

Most business owners just forget this piece completely, so if you even have a call to action on your website, you’re a step ahead of the competition.

But what is a call to action exactly?


A call to action is simply a statement somewhere on your website telling the visitor what to do.

First you’re going to need to decide exactly what action you want a visitor to take. Do you want them to purchase from you right then, or should they contact you for a quote first?

Put this on your website somewhere. Here are some examples for getting visitors to fill out a quote form.

“Just fill out your information below to receive a comprehensive, no-strings-attached, completely free quote from one of our representatives.”

“Fill out the form to receive a free quote from our sales team. Your request will be processed within 24 hours and you will receive a call between the hours you specified in the form.”

Tell your visitor exactly what you want them to do. The more detail, the better.

Bonus Tip: Focus on the benefits your visitor will have if they purchase your product or service. What will change in the way they live their life? Will their coffee be better in the morning? Will they save more money on taxes? How will their life be better because you showed up?

Deadly Mistake #2

Not Collecting Email Addresses

I recently had a conversation with a business owner who we’ll call John. John wasn’t anything special… he had an average business with an average income. He worked about 60 hours a week and spent the weekend at home with his family.

His company was a service business and he provided a good service that helped his clients. He was good at what he did.

There was a problem though… he wasn’t getting enough clients. This is something most business owners can relate to. At times it’s hard to bring customers or clients through the door.

Much of John’s business came from his website. He did well getting his website into the search engines, but wasn’t doing so well with converting visitors into clients.

It wasn’t until he started collecting email addresses through a simple form on his website that he really saw an increase in clientele. Nowadays John’s practice is packed. His schedule is full and he’s been able to double the price he was charging. He was also able to cut back to about 30 hours a week, instead of 60.

By running a simple newsletter sharing valuable information with your customers, you’re going to keep buyers coming back and bringing new buyers through your doors.

Deadly Mistake #3

Failing To Optimize For  Local Search Engine Ranking

Search engines like Google, Yahoo, and Bing are the closest things to friends your website will ever have. So you have to make sure they play extra nicely together.

By following a few simple rules, you can have your website ranking well in the search results for popular terms in your local area.

Let’s say you wanted to rank well for the search term, “Orlando plumber”. You’d want to make sure that you have that term on your main web page at least three times.

The best places to put search terms are…

  • The title tag
  • The headline
  • The first and last line of content
  • The sidebar
  • And in image ALT tags

Some of these may sound like Greek to you, so talk with your web developer about them and make sure that your website is up to date with terms you’d like to rank for.

Deadly Mistake #4

Failure To Track Statistics, Web Site Traffic Analysis

Yet another factor that is critical to any businesses online (or offline for that matter) success is tracking. You really need to keep track of where your leads and traffic come from so you can replicate and scale any success you have.

Google Analytics is a free website tracking program that will give you each and every statistic you could possibly need for tracking visitors on your website.

By watching closely what people do on your website, you’ll be able to craft an experience that gets visitors to act in exactly the manner you’d like them to.

Going back to Mistake #1, if you want somebody to fill out a contact form, you need to find a way to get them to your contact page. Watch how people interact with your website, then use that as a cue for where to add links to the pages you want visitors to visit the most.

Another stat you need to watch is where people are coming from. Do most of your visitors come from a link the newspaper printed about your business in their online edition? If so, keep trying to get published. If most of your traffic comes from searches, do some optimization and get higher rankings for more terms.

Deadly Mistake #5

Not Focusing on Longtail Keywords

Longtail keywords are a god-send to anybody who uses search engines for traffic. This goes for both paid traffic (See: PPC) and organic traffic.

A longtail keyword is a key term that’s more than three words long.

Examples would be…

  • Orlando plumbing specialists
  • Family doctor in Chicago
  • Remodeling companies near Houston

Since you’re probably a localized business, focus on keywords that use your city name. This way you’re guaranteed to find people who are in your area looking for your services.

Use this tool to search for keywords that have a good number of searches every month.

If you spot anything with more than 400 searches per month, you’d better be bidding on that keyword.

The reason to use these keywords is simple – most businesses aren’t. They still get a lot of traffic, but people just don’t know any better. They are extremely easy to optimize for, and they are much cheaper than the shorter terms if you’re using PPC.

Deadly Mistake #6

Not Focusing On Benefits

If you’re a software company, you know that features are important to buyers. That arena is the only one where that’s important though.

People generally don’t want to know the features of your product. New widgets don’t matter to a buyer unless it has a dramatic impact on the product’s performance.

If your product is 50% stronger than the leading option, focus on how much longer your product will last instead of the space age material it’s made of.

Tell readers just how your product will help their life and you’ll see an instant increase in sales.

Let’s take some features and turn them into benefits.

  • Feature: Your software uses SQL databases to store a users information.
  • Benefit: All information is encrypted and stored securely where hackers can never touch it – keeping your identity safe.
  • Feature: The latest video uses new Blu-Ray technology.

    Benefit: By using Blu-Ray, we’ve increased quality by 200%, making the instructions easier to see than ever. Now you’ll be able to see each cut in exquisite detail just like it was right in front of you.
  • Feature: Now included with a one-touch speed dial marker.

Benefit: Never enter another number into speed dial again – simply hit the * key after a phone call, and the number will automatically be entered into your speed dial.

You can see just how powerful this will be for selling people on your products.

Deadly Mistake #7

Not Marketing Using Emotions

People buy on emotion and justify using logic. No matter the product or group you’re selling to this is true.

Even if you’re marketing to businesses you need to use emotion to sell. If, for example, you were selling to the accounting portion of fortune 500 companies, you should focus on what goes through the buyer’s mind.

Most of those buyers have bosses they must go through before the sale is made. He’d likely need to be reassured that this decision would be a good one for his career in order to buy.

You’re going to need to talk with potential buyers in order to find out what sort of emotions they go through when making a purchase. Most of the time they won’t give you an answer straight-away, so you’ll have to infer from his statements just what’s going on in his mind.

Once you get this right though, you may never have to write another ad again…

Using emotional selling is by-far the most important thing you can do for your advertising. This goes for both online and offline sales.

Move Your Reader To Action Using Command Copy!

From the ‘guru’marketers to multi-billion dollar Fortune 500 companies most of them have one thing in common – All Use Command Copy!

You see it on sales letters and on television: Act Now!Order Now! – Pick Up The Phone And Call Now!Do it Now!Take Action Today!

Command copy creates impulses to act!

It has the power to make a reader actually pick up the phone and order when otherwise he would have put it off if the command had not been given.

I’m not saying you turned him into a robot that had to obey you and order. I’m saying that when you gave the command to: ‘Go Ahead And Order Now‘ helped give him the impulse to act. You ‘opened’ his mind up to the thought of actually going ahead and picking up the phone to call. Tell your reader exactly what he should do and it will shock you when you discover he actually does it!

Is this hard to believe?

It has been proven through millions of dollars in testing sales letters and tv commercials both with and without command copy. The differences in responses are astounding!

The owner of a popular real estate package being sold on cable tv reported that when they put the words “Get up and call now – 1-800-xxx-xxxx” across the bottom of the screen and added a part at the end where he again gave the order to ‘get up and call now‘ the commercial immediately began making a profit whereas every time it was ran before it lost money!

Your reader or the TV viewer may be blown away by your product. He may sit hypnotized by the thoughts of all he could do with your product. But unless you tell him to order now and show him a clear and easy way to do it, he may just keep right on sitting there spaced out about your product but never actually making the move to order it.

Thank you for taking the time to read through this short report. I’d love to have a chance to talk with you for even just 10 minutes about your current marketing strategy to see if there is any way we can improve it by using the power of the internet.

It’s possible that by making a few small changes, you could see huge results. So please, give me a call at 240-644-7530 and we can set up a time to meet.

Thank you again for reading this report.

Yours in business,

David Bruce Jr

Frederick Web Promotions

50 Citizens Way

Suite 400

Frederick, Maryland, 21701

Google has a problem

“anything that can be abused… will be”

That being said, this logic prevails:

This was my response to a forum thread on Reddit, specifically a “sub reddit”, the SEO Reddit.


Google needed to illustrate to webmasters that “if you produce X quality content” you’ll be ranked at “par”, if you produce “better quality content” you’ll be ranked at “X above par”

To “train ” webmasters to produce better quality, they introduced the little green bar that shows up in the Google toolbar.

Ok fine, that worked… for a while.

THEN, some webmasters (who were ALSO astute marketers) began SELLING links from their high(er) page rank websites.

This altered the quality of the search results that Google was serving up, altered them for the worse, once this behavior began to threaten Google’s userbase (the general public began to be disillusioned with Google’s utility to them).

Google began to incorporate TWO sets of PUBLICLY STATED page rank.

End result?

The page rank being “displayed” in the tool bar is fiction. The REAL page rank Google is NOT SHOWING US.

So a page that has a PR0 or a PR1 might in reality be much higher, but Google has no vested interest in allowing that important bit of information to become public.

Local SEO Frederick Md

Yes we are for hire and have a good, better, best plan for you to choose from:

Fees For Search Engine Marketing and Social Media Optimization:

Social Media Optimization: 8 hours of one on one consultation, create social media profiles with SEO ranking specifically in mind. First Hour is exploratory, we may or may not choose to represent you, we will discover if we can realistically do something for your product or service in this first hour. Fee $100.00 per hour or $700 come into our shop at 1446 W Patrick St, Frederick Md or we can do remote log in where we can both move the mouse and I can answer questions over the phone live

Google Places or Google Local Business Listing ranking

Our SEO battle testing is showing us that Google Places (aka Google local business listings) often are the ONLY search results that display on a smartphone! Not only that – some of our local SEO clients report earning more ROI per advertising $ invested from a Google Places ranking rather than an Organic Google ranking.

We provide guaranteed ranking in Google places for our small business clients Many small businesses come to us with excellent ranking in the organic listings (sometimes called the natural search results or the main body of search results) but they are NOT ranking in the 3 pack of Google Maps.

Increasingly people will start using their smart phone instead of a laptop, you need your company to rank in the top 3 or you will be virtually invisible. Fee for top 3 ranking in Google Places and one listing in the top ten Google organic listings $2000 annually

We’re not talking about you showing up when your company name is Googled

Try this: IT Services Frederick Md (That’s our computer shop in Frederick Md)

Or this (our SEO client is divorce attorney Kelly Koch) Google Divorce Attorneys Corpus Christi

Or this (our client is Commercial Buildings Maintenance Inc) Google Commercial Cleaning Frederick Md (notice their company Facebook page is listed right below their top 2 listings?)

Keyword selection consultation: one on one consultation to select effective keywords $100.00 per hour Typically our clients have a long list of keywords they’d like to be found under, we counsel you should pick no more than 3 keyword phrases, sell one thing and sell it well.

You only have X amount of Google authority available to you at one time, attempting to spread a finite quantity of Google Juice over many keywords is counter productive in our experience. Every 6 weeks add 3 more keyword phrases to target, do NOT attempt all of them at once.

Managed Company Facebook Pages

Ghost write content for the supporting blogs we create, get each of them to rank in Google and create content for your company Facebook page and get the company Facebook Page we create and manage for your company to rank in Google:

$1000 upfront: between $500 month and $1000 month for retainer fee and content creation/management. Fee’s vary depending on the competitiveness of your target market. We can hit any target, some targets are harder to hit than others.

Typical Fee is $15000 annually ideally for criminal lawyers, divorce attorneys that want to dominate the local search pages for the geographical area they practice law in.

National SEO Rankings: fees vary depending on competitiveness of the selected keyword phrase. Fees range from $14,000 annually $2000 up front, $1000 month to as much as $25,000

Local Google Advertising Strategist David Bruce Jr of Frederick Web Promotions

240 644-7530

Free 1 Hour of SEO Consulting For Facebook Fans of IT Services Frederick Maryland

Why is your company website not showing up in Google Local Listings?

What’s the most valuable part of your website and blog?

The title and the opening line of text.

The first words out your mouth need to be what your prospect wants… NOT what you want to say about yourself.

No One Gives a Damn Who You Are

Nor do they really care if you “welcome them to your website”

The most common gross tactical error I see in company websites of all kinds is to open with:

“Welcome to our website”

Your prospects care about one thing and one thing only: What they’re searching for and are you local.

keywords + geographical area.

Give Google’s customer (it’s users, the people who use Google to search for anything and everything) what they want and Google will give you what you want.

The audience to please is, in this order: Make Google’s users happy, Give Google what it wants, then give your prospects what they want. You come in dead last in this pecking order.

Let’s analyze this: if your company isn’t in the top spot in Google, no one will ever see your website. A website’s sole purpose, it’s only reason for existance is to PERFORM in Google Search Results Pages (aka serps). It’s a waste of time, effort and money to craft a website if said website doesn’t show up in the top ten, the first page of search results.

To pull this off you have to give Google what it wants… and what Google wants is for it’s users to find what they want… and they way they do that is this and this alone:

keywords + geographical area

not keywords + geographical area, people search for X, then quickly discover Google returns search results for X in other states, not where they are. They clicked back and added the geographical area they are located in.

Another gross tactical marketing error on most company websites, real estate websites/ blogs included is:

keywords PLURAL, most business owners selfishly want people to think they are the sole supplier for X in a region. It’s human nature, your prospects on the other hand are NOT searching for ONE suppiler, they’re searching for the plural of a keyword.

Take lawyers for example, I have attorneys as local SEO clients, our competition is touting themselves as divorce laywer in X or criminal lawyer in X

The people searching for a lawyer are looking for lawyerS, attorneyS not one attorney.

So what text do you open with? How do you come up with a single line that sells the sizzle, not the steak?

Go to a blank Google page, begin to type, Google “suggest” searches before you finish typing, what you’re looking at is previous search querries, that tells you someone already has interest in that as a keyword phrase. You might want to use that exact phrase because many people are likely to simply scroll down and search for that.

If that tactic (use Google’s suggested searches) doesn’t prompt you with ideas for an opening line, you could use Google’s keyword tool for ideas.

I’ll close this post with one last pet peeve… I guess I look kinda jaded, ya think? I keep getting local SEO clients that “think” they know what they want, I refuse to help someone commit Google Ranking Suicide. I have too many people on my waiting list to put up with a stubborn client. A consultants job is “horse led to water, drink or don’t drink”

Google adwords, I’m sure you know what they are. In adwords companies bid on keywords, the higest bidder gets the top spot… well not really

There is a quality score google uses, if your site’s quality score is higher you don’t have to be the highest bidder to get the highest rank. If you purport your site is about X and X isn’t prominently displayed on your site… your quality score goes down and the price you get charged per bidding goes up.

How do you get a better quality score? make the very first words out of your mouth be the keywords you’re shooting for.

The algorithm that determines googlemaps ranking (Google local business listings is Googlemaps) also uses the quality score algorithm,

David Bruce Jr Regional Search Engine Marketing based in Frederick Maryland serving the entire US

Facebook Pages Ghostwritten, Social Media Management, Local Internet Advertising and more.

Google Local Business Listing Ranking Improved $1500.00

240 644-7530

Local Google Advertising Strategiest David Bruce Jr of Frederick Web Promotions


title tag (make it the keywords you’re wanting to be found under)
description tag (keywords first, geographical area second)
paragraph headings (make them bold and on their own line)
Use H2 Tags to Feature your Business Address
Use H1 Tags Feature your Phone Number

Negative Reviews on Online Review Sites Causing You Heartache?

Links were currency in SEO for years… now it seems, Reviews Are Currency!

The web has revolutionized a great deal since its advent. From simply being a store-house of information, it has transformed itself into an expansive platform that facilitates interaction and knowledge sharing. Blogs and forums are a crucial part of this new-age phenomena. They are excellent places for people to talk about their business and invite other users to throw in their “two cents” worth on any topic.

While positive comments about your business are always welcome, sometimes you need to be prepared for negative remarks as well. They may come from dissatisfied customers or grumping clients or just about anyone who is not very happy with your company. Such negative comments definitely put forward a negative impression about your business to other users who read it.

However, the trick is not to evade negative comments and bury them deep so that no one can find them. Rather, you need to be confront those negative comments upright and reply effectively in order to protect your reputation in the market.

Here are some tips about how to handle negative comments posted on blogs and forums about your business

If You Can’t Delete it… Join In

It’s easy to manage negative comments on your company blog. All you need to do is moderate the comments before they appear on the blog so that you can delete anything that tries to throw a bad light on your company. However, what if the negative comment is on some other blog or forum of which you have no control? You may ask the webmaster to delete it, but this will serve no good if the blog is an open community. Therefore, what you can do is – join in the conversation. If you can’t delete the blog posit, make sure you counter-strike it in your response.

Respond Quickly

Don’t wait until a host of new persons have read the negative remark about your business before you decide to make your case and present your position. Rather, respond immediately! Even if you can’t think of a solution immediately, just post a note saying a customer representative will get back with an appropriate solution and that your business always adheres to the highest standards. This way, you will be part of the discussion instead of being the topic of a negative remark. Moreover, it will show audiences that your company is considerate about the issues of customers and responds to their concerns.

Make an Impression

Negative comments can sometimes be a boon in disguise. If you acknowledge a legitimate problem immediately and provide an instant solution, it will strengthen your reputation in the market. This will not only earn you the respect (and adoration) but also a whole lot of fans! People appreciate candor and honesty and how you respond back to a dissatisfied customer could be your chance to get more people to become your customers.

Open a Discussion

Positive comments are nice to hear but they hardly make people stand up and take notice. Instead people tend to taken more notice of a negative feedback and a subsequent reply! Negative comments about your business and your counter response to that comment open up the gates for a full-blown discussion and encourage other users to join it. With social media networks in place, this can make you popular overnight. However, do make sure that you win the battle and establish yourself as a business who has not only solved a customer concern but one that has in-depth knowledge about the industry and markets.

Disclaimer : Sabra Easterday is the owner and founder of MatchB2B. Sabra is also a lawyer with a special interest in business issues and e-marketplaces. Notwithstanding that Sabra Easterday is a lawyer, nothing in this article and no services of MatchB2B or its website are legal services
and no attorney-client relationship exists between any reader of this article or user, customer or potential customer of MatchB2B, and MatchB2BArticle Search, its website or Sabra Easterday.


Sabra Easterday is the founder and managing member of MatchB2B, an online trading and online bidding platform. The website is also an excellent platform for business networking and business advertising.

The newest Game Changer is a Googlemaps Listing. For some reason  people trust a Googlemaps listing because they think it’s a trusted body deciding who gets to rank #1. Very Few, and I mean VERY FEW Seo firms are providing improved ranking in Googlemaps

I’m happy to say I’m one of the very few that can deliver that service.

Maximize your ROI (return on investment) with Expert Keyword Analysis from Frederick Web Promotions

Call David Bruce Jr @

240 644-7530

Schedule a consultation today!

Keyword Research Analysis Fee for your small business: $500.00

Become Our Fan On Facebook and Get Half Off: Keyword Research Analysis for Facebook Fans: $250.00

Frederick Web Promotions on Facebook

Frederick Web Promotions
6688 Canada Goose Ct
Frederick Maryland 21703
240 644-7530

Do you know what people are typing into that miraculous little box in the center of a Google page?

Do you know what people are typing in as a query?

That is what drives sales in today’s economy: Queries.

Search Queries. Not print ads, Not newspaper ads, Not yellowpages listings… but Google searches drive sales, and in the very near future: Cell Phone Mobile Searches

That is what determines if your business increases sales or decreases sales.
He who knows what the customers are typing makes all the money

Find out what people are REALLY typing into Google to find what it is your company sells. The difference between what you think people are typing and what they really are typing could cost you a lot of money.

If you think your company is *in Google* because you can type your company name in and Google shows you that you are “there”, you are not looking at what your customers are looking at.

What do you sell? A product or a service? What do your prospective customers search for? Your name or the product/ service they’re looking for?

Frederick Web Promotions can do a search audit to find out what your potential customers are typing in to Google’s search box in order for you to discover what your website SHOULD be shooting for.

Maximize your ROI (return on investment) with Expert Keyword Analysis from Frederick Web Promotions

Call David Bruce Jr @ 240 644-7530 to schedule a consultation today!

Keyword Research Analysis Fee for your small business: $500.00

Frederick Web Promotions
6688 Canada Goose Ct
Frederick Maryland 21703
240 644-7530

Frederick Web Promotions recently performed an empirical test to see what, if any effect the use of an external blog would be to improve the ranking of a main website.

What We Tested:

Our team created one single blog and one single blog to act as “supporting blogs” for one of our local seo clients. At the time of the test that client, a Frederick Maryland General Contractor, was currently ranking very well for the keyword phrases: Maryland Home Remodeling, and Maryland Custom Painting. Which was fortuitous to our client as home interior painting was the most profitable service BT Martin Contractors performed.

Targeting a New Keyword Phrase:

When you’re marketing on Google from your companies perspective you are hawking a product or service… from a human’s perspective.  I mean the end result we’re all shooting for is to precipitate a human response, which is a sale. Towards that end, you first have to have an inquiry, a lead, someone has to inquire, ask questions… all of that has to happen to lead up to a sale. Using Google as a marketing weapon however, your path to that inquiry is to target Non Humans.

Non Humans Are The Audience:

You can’t generate a human response without “getting eyeballs on your site”.  To focus your efforts on humans too early is putting the cart before the horse.  When you’re hawking products or services on Google your product is a keyword or keyword phrase.  That IS your product

Keywords ARE your product, from Google’s  perspective.

Googlebot is my intended audience/ target, at first anyway. I’m not writing to attract human attention, I’m writing to attract Googlebot’s attention. Once we occupy the “real estate”, “take the hill” so to speak, THEN and only then should you begin to worry about performing for a human audience. To do it any other way can result in Shakespearean prose that is buried deep in Google search results… no one is ever likely to see your well crafted website.

Back to the test…

The keyword phrase we were shooting for was one that we were not ranking well for before the test, it wouldn’t have been empirical any other way.  We wanted to rank for Maryland General Contractors. At the time of the test our client was ranked 271 in Google.

External Blog as Ranking Booster

After one blog post each to one blogspot and one wordpress blog (and the blogs were linking TO our main target, the main website) the ranking in local Google search results went From: 271 To: 171

Where’s it ranked now?

Maryland General Contractors

Maryland General Contractor

Maryland Custom Painting

Maryland  Home Remodeling

Frederick Maryland Home Remodeling Contractor BT Martin Contractors
7130 Rock Creek Dr
Frederick Maryland 21702

301 253-1068

Local Google Advertising Consultant David Bruce Jr

Frederick Web Promotions

Do you want a website that PERFORMS in Google?

240 644-7530