Google has a problem

“anything that can be abused… will be”

That being said, this logic prevails:

This was my response to a forum thread on Reddit, specifically a “sub reddit”, the SEO Reddit.

====

Google needed to illustrate to webmasters that “if you produce X quality content” you’ll be ranked at “par”, if you produce “better quality content” you’ll be ranked at “X above par”

To “train ” webmasters to produce better quality, they introduced the little green bar that shows up in the Google toolbar.

Ok fine, that worked… for a while.

THEN, some webmasters (who were ALSO astute marketers) began SELLING links from their high(er) page rank websites.

This altered the quality of the search results that Google was serving up, altered them for the worse, once this behavior began to threaten Google’s userbase (the general public began to be disillusioned with Google’s utility to them).

Google began to incorporate TWO sets of PUBLICLY STATED page rank.

End result?

The page rank being “displayed” in the tool bar is fiction. The REAL page rank Google is NOT SHOWING US.

So a page that has a PR0 or a PR1 might in reality be much higher, but Google has no vested interest in allowing that important bit of information to become public.

Local SEO Frederick Md

Yes we are for hire and have a good, better, best plan for you to choose from:

Fees For Search Engine Marketing and Social Media Optimization:

Social Media Optimization: 8 hours of one on one consultation, create social media profiles with SEO ranking specifically in mind. First Hour is exploratory, we may or may not choose to represent you, we will discover if we can realistically do something for your product or service in this first hour. Fee $100.00 per hour or $700 come into our shop at 1446 W Patrick St, Frederick Md or we can do remote log in where we can both move the mouse and I can answer questions over the phone live

Google Places or Google Local Business Listing ranking

Our SEO battle testing is showing us that Google Places (aka Google local business listings) often are the ONLY search results that display on a smartphone! Not only that – some of our local SEO clients report earning more ROI per advertising $ invested from a Google Places ranking rather than an Organic Google ranking.

We provide guaranteed ranking in Google places for our small business clients Many small businesses come to us with excellent ranking in the organic listings (sometimes called the natural search results or the main body of search results) but they are NOT ranking in the 3 pack of Google Maps.

Increasingly people will start using their smart phone instead of a laptop, you need your company to rank in the top 3 or you will be virtually invisible. Fee for top 3 ranking in Google Places and one listing in the top ten Google organic listings $2000 annually

We’re not talking about you showing up when your company name is Googled

Try this: IT Services Frederick Md (That’s our computer shop in Frederick Md)

Or this (our SEO client is divorce attorney Kelly Koch) Google Divorce Attorneys Corpus Christi

Or this (our client is Commercial Buildings Maintenance Inc) Google Commercial Cleaning Frederick Md (notice their company Facebook page is listed right below their top 2 listings?)

Keyword selection consultation: one on one consultation to select effective keywords $100.00 per hour Typically our clients have a long list of keywords they’d like to be found under, we counsel you should pick no more than 3 keyword phrases, sell one thing and sell it well.

You only have X amount of Google authority available to you at one time, attempting to spread a finite quantity of Google Juice over many keywords is counter productive in our experience. Every 6 weeks add 3 more keyword phrases to target, do NOT attempt all of them at once.

Managed Company Facebook Pages

Ghost write content for the supporting blogs we create, get each of them to rank in Google and create content for your company Facebook page and get the company Facebook Page we create and manage for your company to rank in Google:

$1000 upfront: between $500 month and $1000 month for retainer fee and content creation/management. Fee’s vary depending on the competitiveness of your target market. We can hit any target, some targets are harder to hit than others.

Typical Fee is $15000 annually ideally for criminal lawyers, divorce attorneys that want to dominate the local search pages for the geographical area they practice law in.

National SEO Rankings: fees vary depending on competitiveness of the selected keyword phrase. Fees range from $14,000 annually $2000 up front, $1000 month to as much as $25,000

Local Google Advertising Strategist David Bruce Jr of Frederick Web Promotions

240 644-7530

Free 1 Hour of SEO Consulting For Facebook Fans of IT Services Frederick Maryland

Why is your company website not showing up in Google Local Listings?

What’s the most valuable part of your website and blog?

The title and the opening line of text.

The first words out your mouth need to be what your prospect wants… NOT what you want to say about yourself.

No One Gives a Damn Who You Are

Nor do they really care if you “welcome them to your website”

The most common gross tactical error I see in company websites of all kinds is to open with:

“Welcome to our website”

Your prospects care about one thing and one thing only: What they’re searching for and are you local.

keywords + geographical area.

Give Google’s customer (it’s users, the people who use Google to search for anything and everything) what they want and Google will give you what you want.

The audience to please is, in this order: Make Google’s users happy, Give Google what it wants, then give your prospects what they want. You come in dead last in this pecking order.

Let’s analyze this: if your company isn’t in the top spot in Google, no one will ever see your website. A website’s sole purpose, it’s only reason for existance is to PERFORM in Google Search Results Pages (aka serps). It’s a waste of time, effort and money to craft a website if said website doesn’t show up in the top ten, the first page of search results.

To pull this off you have to give Google what it wants… and what Google wants is for it’s users to find what they want… and they way they do that is this and this alone:

keywords + geographical area

not keywords + geographical area, people search for X, then quickly discover Google returns search results for X in other states, not where they are. They clicked back and added the geographical area they are located in.

Another gross tactical marketing error on most company websites, real estate websites/ blogs included is:

keywords PLURAL, most business owners selfishly want people to think they are the sole supplier for X in a region. It’s human nature, your prospects on the other hand are NOT searching for ONE suppiler, they’re searching for the plural of a keyword.

Take lawyers for example, I have attorneys as local SEO clients, our competition is touting themselves as divorce laywer in X or criminal lawyer in X

The people searching for a lawyer are looking for lawyerS, attorneyS not one attorney.

So what text do you open with? How do you come up with a single line that sells the sizzle, not the steak?

Go to a blank Google page, begin to type, Google “suggest” searches before you finish typing, what you’re looking at is previous search querries, that tells you someone already has interest in that as a keyword phrase. You might want to use that exact phrase because many people are likely to simply scroll down and search for that.

If that tactic (use Google’s suggested searches) doesn’t prompt you with ideas for an opening line, you could use Google’s keyword tool for ideas.

https://adwords.google.com/select/KeywordToolExternal

I’ll close this post with one last pet peeve… I guess I look kinda jaded, ya think? I keep getting local SEO clients that “think” they know what they want, I refuse to help someone commit Google Ranking Suicide. I have too many people on my waiting list to put up with a stubborn client. A consultants job is “horse led to water, drink or don’t drink”

Google adwords, I’m sure you know what they are. In adwords companies bid on keywords, the higest bidder gets the top spot… well not really

There is a quality score google uses, if your site’s quality score is higher you don’t have to be the highest bidder to get the highest rank. If you purport your site is about X and X isn’t prominently displayed on your site… your quality score goes down and the price you get charged per bidding goes up.

How do you get a better quality score? make the very first words out of your mouth be the keywords you’re shooting for.

The algorithm that determines googlemaps ranking (Google local business listings is Googlemaps) also uses the quality score algorithm,

David Bruce Jr Regional Search Engine Marketing based in Frederick Maryland serving the entire US

Facebook Pages Ghostwritten, Social Media Management, Local Internet Advertising and more.

Google Local Business Listing Ranking Improved $1500.00

240 644-7530 davidbrucejr@frederickwebpromotions.com

Local Google Advertising Strategiest David Bruce Jr of Frederick Web Promotions

Recap:

title tag (make it the keywords you’re wanting to be found under)
description tag (keywords first, geographical area second)
paragraph headings (make them bold and on their own line)
Use H2 Tags to Feature your Business Address
Use H1 Tags Feature your Phone Number

I know most of you are not aware that there is anything wrong with Link Spam. This post is non judgmental.

The reason you aren’t aware of Link Spam is because, like me, you were only interested in Getting Your Message Out… you used social media the way most newspapers are using it: as a one way medium.

You post, well that’s what you tell yourself you’re doing… what you are doing is ad blasting. You’re so proud of yourself… it’s working

(well it appears to be working)

Social Media is NOT a replacement for  SEO (search engine optimization)

You signed up for dozens, if not hundreds of social networks, it was no easy feat (it certainly was time consuming) you EARNED it. You’re a “glass is half full kinda person, you reframed that time spent as time well invested (it was).

So now, with a little 140 character to 350 character blurb (complete with a target url) you can press one button and an entire chain reaction of social networks is blasting YOUR message all over God’s Creation.

It is… gotta couple of quick questions for you:

Is anyone actually reading your stuff?

Do you unfollow someone who pounds you over the head incessantly with an offer you know you aren’t interested in?

Do you stay subscribed to dozens, perhaps hundreds of “friends” and “followers” only to ignore almost all of them?

When’s the last time you actually replied to an incoming direct message? Or a blog comment? Or an email for that matter (OK, you did see that one)

Are you answering your twitter? (Did you even know you *could* answer it?)

Our local Frederick Maryland newspaper The Frederick News Post sends out twitter tweets… one way
Ditto for the Washington Post

They both have Direct Message turned off, Why?

Is YOUR direct message turned off?

I’m fully aware you didn’t set out to do this… no one “tries to be an a**hole”

Here’s how it happened:

You signed up for a social network… it was cool, your friends there said “hey come sign up for this one, and that one”, before you knew it you were signed up for a bunch of em.  Then it occurs to you that you can monetize this, you always wanted to start a business, with social media the entrance level is MUCH easier to meet.

Social Media Levels The Playing Field

If you get good at this, you ARE an advertising agency/ marketing wizard wrapped up in one package.

Then… you learn about a social media Aggregator!
and Man is that some kinda cool!!! You post to ping.fm and it posts to over a dozen other networks. Then you discover there’s a bunch of those cross posting/ aggregators.

Well here’s what happened: it takes up so much of your time broadcasting you stopped reading, you were like a CB microphone with your thumb duct taped to the “send” button – Your “Mike is Keyed” all the time. You’re all into sending… to hell with receiving.
(it takes one to know one… this is my penance for past transgressions)

I discovered, on FriendFeed, a fantastic graphic illustrating what I’d been doing and doing well… I just didn’t know there was a name for it.

Social Media Syndication Network Flowchart

Graphic Courtesy Daniel W Crompton of FriendFeed Fun

Now I’ve got to admit I missed a very, very, important part of this graphic’s title: Social Media Syndication Network Flowchart
I was doing this… all of it, very successfully I might add, more successfully than most social media types because I “optimized” my posts (I’m an SEO expert, the “O” is for “optimize”)

sidebar: a social media guy posts and an SEO guy posts to the same places… mine out ranks yours, all the time. Why? cause I know what I’m doing. You make a blog post and I’ll make a blog post, you put a pic on flickr and we’ll see who’s flickr gets more page views

What I’d missed is the FLOWCHART part

It just hit me like a ton of bricks, I hooked up everything to each other that I was spamming the hell out of my personal Facebook Profile. Everything I posted showed up in triplicate!

http://www.facebook.com/localgoogleadvertising

Hell, I wouldn’t follow me!

Since this dawned on me (no wonder my sales were flat, I could call people but lost many when they saw the spam fest going on with my Facebook page), I’ve been steadily removing “applications”, unhooking twitter here and there… I still kept “posting in stereo”

What I’d missed is this: hook up all your social media, that’s fine

Don’t Hook Them Together

Set up a Flow Chart (Thank You Daniel W Crompton)

Participation is what makes a blog, a blog.

Participation is the sole reason Google favors blogs over static websites.

In case you are one of the people who don’t “get it” a blog will beat the living hell out of a static website in Google ranking everyday (assuming both are new sites). A static website has ZERO chance of outranking a blog.

What makes social media effective is the two way participation, that IS the reason Google favors them.  No participation and you’ve turned a blog into a static website.

So I’m doing my penance. I’m unhooking my twitter from most of the networks illustrated in the graphic because my facebook profile scares me (you can imaging what my FB friends must think)

When I first started using Social Media I kept finding web 2.0 properties that allowed, even encouraged posting to my personal Facebook Profile, my wall.  I learned that according to Facebook’s terms of service our personal profiles are not to be used for commercial purposes, that’s what a Company Facebook Page is for.

But I signed up for everything under the sun! When I post to one, I post to a half dozen or more.

End result?

My personal Facebook profile gets all my tweets in stereo or triplicate. Effectively making many friends ignore my posts (unless of course they have a vested interest in the services I offer: Local Search Ranking for brick n mortar small businesses)

So here is my effort to sin no more.

I want people to tweet me as if it were my telephone.
Tweet Me, I’ll respond

I want people to post to my Facebook Fan Page Wall.

From Google’s Own Official Webmaster Central

Right from the horses mouth! Google suggests what to look for in an SEO and provides information on what you can do if you feel you’ve been taken advantage of.

Also Read the SEO Code of Ethics we adhere to at Frederick Web Promotions

====

Excerpted From Google Webmaster Central Support Page:

Search Engine Optimization (SEO)

Check out our Search Engine Optimization Starter Guide!

SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners

  • What are some other things to look out for?
    • owns shadow domains
    • puts links to their other clients on doorway pages
    • offers to sell keywords in the address bar
    • doesn’t distinguish between actual search results and ads that appear on search results pages
    • guarantees ranking, but only on obscure, long keyword phrases you would get anyway
    • operates with multiple aliases or falsified WHOIS info
    • gets traffic from “fake” search engines, spyware, or scumware
    • has had domains removed from Google’s index or is not itself listed in Google
  • There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:

    If you feel that you were deceived by an SEO in some way, you may want to report it.

    In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on “File a Complaint Online,” call 1-877-FTC-HELP, or write to:

    Federal Trade Commission
    CRC-240
    Washington, D.C. 20580

    If your complaint is against a company in a country other than the United States, please file it at http://www.econsumer.gov/.

    //

updated 10/8/2009

//

Recommended articles

Help resources

Negative Reviews on Online Review Sites Causing You Heartache?

Links were currency in SEO for years… now it seems, Reviews Are Currency!

The web has revolutionized a great deal since its advent. From simply being a store-house of information, it has transformed itself into an expansive platform that facilitates interaction and knowledge sharing. Blogs and forums are a crucial part of this new-age phenomena. They are excellent places for people to talk about their business and invite other users to throw in their “two cents” worth on any topic.

While positive comments about your business are always welcome, sometimes you need to be prepared for negative remarks as well. They may come from dissatisfied customers or grumping clients or just about anyone who is not very happy with your company. Such negative comments definitely put forward a negative impression about your business to other users who read it.

However, the trick is not to evade negative comments and bury them deep so that no one can find them. Rather, you need to be confront those negative comments upright and reply effectively in order to protect your reputation in the market.

Here are some tips about how to handle negative comments posted on blogs and forums about your business
:

If You Can’t Delete it… Join In

It’s easy to manage negative comments on your company blog. All you need to do is moderate the comments before they appear on the blog so that you can delete anything that tries to throw a bad light on your company. However, what if the negative comment is on some other blog or forum of which you have no control? You may ask the webmaster to delete it, but this will serve no good if the blog is an open community. Therefore, what you can do is – join in the conversation. If you can’t delete the blog posit, make sure you counter-strike it in your response.

Respond Quickly

Don’t wait until a host of new persons have read the negative remark about your business before you decide to make your case and present your position. Rather, respond immediately! Even if you can’t think of a solution immediately, just post a note saying a customer representative will get back with an appropriate solution and that your business always adheres to the highest standards. This way, you will be part of the discussion instead of being the topic of a negative remark. Moreover, it will show audiences that your company is considerate about the issues of customers and responds to their concerns.

Make an Impression

Negative comments can sometimes be a boon in disguise. If you acknowledge a legitimate problem immediately and provide an instant solution, it will strengthen your reputation in the market. This will not only earn you the respect (and adoration) but also a whole lot of fans! People appreciate candor and honesty and how you respond back to a dissatisfied customer could be your chance to get more people to become your customers.

Open a Discussion

Positive comments are nice to hear but they hardly make people stand up and take notice. Instead people tend to taken more notice of a negative feedback and a subsequent reply! Negative comments about your business and your counter response to that comment open up the gates for a full-blown discussion and encourage other users to join it. With social media networks in place, this can make you popular overnight. However, do make sure that you win the battle and establish yourself as a business who has not only solved a customer concern but one that has in-depth knowledge about the industry and markets.

Disclaimer : Sabra Easterday is the owner and founder of MatchB2B. Sabra is also a lawyer with a special interest in business issues and e-marketplaces. Notwithstanding that Sabra Easterday is a lawyer, nothing in this article and no services of MatchB2B or its website are legal services
and no attorney-client relationship exists between any reader of this article or user, customer or potential customer of MatchB2B, and MatchB2BArticle Search, its website or Sabra Easterday.

ABOUT THE AUTHOR

Sabra Easterday is the founder and managing member of MatchB2B, an online trading and online bidding platform. The website is also an excellent platform for business networking and business advertising.

http://www.articlesfactory.com/articles/business/how-to-handle-negative-comments-about-your-business.html

The newest Game Changer is a Googlemaps Listing. For some reason  people trust a Googlemaps listing because they think it’s a trusted body deciding who gets to rank #1. Very Few, and I mean VERY FEW Seo firms are providing improved ranking in Googlemaps

I’m happy to say I’m one of the very few that can deliver that service.

Maximize your ROI (return on investment) with Expert Keyword Analysis from Frederick Web Promotions

Call David Bruce Jr @

240 644-7530

Schedule a consultation today!

Keyword Research Analysis Fee for your small business: $500.00

Become Our Fan On Facebook and Get Half Off: Keyword Research Analysis for Facebook Fans: $250.00

Frederick Web Promotions on Facebook

Frederick Web Promotions
6688 Canada Goose Ct
Frederick Maryland 21703
240 644-7530
davidbrucejr@frederickwebpromotions.com
http://www.frederickwebpromotions.com

I’m pleased to discover my newest prospective clients are established web design firms seeking a ghost writer for SEO services.

All new SEO clients are nervous, they either don’t really understand what they’re paying you for OR they’ve done a lot themselves and just came to the conclusion it is productive to outsource this to a professional… those clients are REALLY skeptical to see what it is they’re paying you for.

For reasons that can only be explained by advertisers not keeping up with what works and what doesn’t… small business owners think a web designer or a “web developer” is going to get their site ranked in the search engines.

They don’t.
They can’t.
It’s not what they do (some do a little, but it’s not their strong suite)
The small business owner thinks that’s what they’re paying for.. and it isn’t.

For this reason, we’ll call it ignorance (and I don’t mean that in a demeaning way, it just “is what it is”, ignorance means you don’t know… or perhaps, you don’t know that you don’t know)…

Web Designers can command higher fees than SEO contractors… and they get it. Not because what they do is more effective than SEO, but because of misconceptions that small business people and corporate business types operate under.

Most of the small business owners that come to me for SEO think they’re buying an ad.

They are not.
They don’t know that… it’s part of the reason I call myself a consultant.

What you’re paying me for is to educate you.

…and I don’t accept all the customers that come my way.
If you are: intransigent, stubborn, stuck in your ways, you think you know what you want and you don’t want any one suggesting otherwise… go elsewhere.

I don’t need you, you need me more than I need you.
Sorry to be so blunt about it…umm, no, I’m not.
it is what it is.

Don’t take my word for this… see for yourself here:
Why Advertising Fails.

My particular solution to this disconnect between what my prospective clients want, what they think they want and their lack of uptodate knowledge of what it is that’s going to do them any good is…

Ghostwriting.
I am now partnering with web design firms and offering my services wholesale to them (with the prospect of them giving me enough volume to make it profitable for both of us)

Web Designers can charge enough, and get their price to cover what it is that I do.

My client base doesn’t: understand, have the patience to learn, get’s confused, their “eyes glaze over”, are reluctant to buy something they didn’t even know existed… and have their heads so full of the daily running of their business to have room enough in their heads to learn that conventional advertising is dead and buried.

So… now that most of my new inquires are from web design firms, rather than me shunning them as potential competitors, I now welcome them as potential partners.

What I do is a separate skill-set, I concede, you can make a prettier website than I can… mine make the clients phone ring, yours does not. Mine rank in Google, yours does not.

I can’t do what you do and you can’t do what I do.

We need each other it seems.

Improve ranking in Google Local Business Listings

Frederick Web Promotions

240 644-7530

davidbrucejr@frederickwebpromotions.com

Do you know what people are typing into that miraculous little box in the center of a Google page?

Do you know what people are typing in as a query?

That is what drives sales in today’s economy: Queries.

Search Queries. Not print ads, Not newspaper ads, Not yellowpages listings… but Google searches drive sales, and in the very near future: Cell Phone Mobile Searches

That is what determines if your business increases sales or decreases sales.
He who knows what the customers are typing makes all the money

Find out what people are REALLY typing into Google to find what it is your company sells. The difference between what you think people are typing and what they really are typing could cost you a lot of money.

If you think your company is *in Google* because you can type your company name in and Google shows you that you are “there”, you are not looking at what your customers are looking at.

What do you sell? A product or a service? What do your prospective customers search for? Your name or the product/ service they’re looking for?

Frederick Web Promotions can do a search audit to find out what your potential customers are typing in to Google’s search box in order for you to discover what your website SHOULD be shooting for.

Maximize your ROI (return on investment) with Expert Keyword Analysis from Frederick Web Promotions

Call David Bruce Jr @ 240 644-7530 to schedule a consultation today!

Keyword Research Analysis Fee for your small business: $500.00

Frederick Web Promotions
6688 Canada Goose Ct
Frederick Maryland 21703
240 644-7530
davidbrucejr@frederickwebpromotions.com
http://www.frederickwebpromotions.com