7 DEADLY Internet Marketing Blunders Most Small Businesses Make

Inside this booklet is revealed…

The 7 DEADLY Internet Marketing Blunders Most Business Owners Make

By: David Bruce Jr

The 7 Deadly Internet Marketing Blunders Most Business Owners Make…

Brought to you by http://www.FrederickWebPromotions.com

An important note to all business owners…

The internet is a powerful marketing tool. We’re going to cover some of the most important aspects of marketing your business online in this report – but you must keep in mind that there is no guarantee of your success in these pages. While this report will give you invaluable information regarding how you should be marketing your business, there are far too many factors at play to make any such guarantee.

This document is copyrighted and protected by all applicable laws. Reproduction of this document is strictly forbidden unless permission is given by the author prior to reproduction.

© 2010 David Bruce Jr of Frederick Web Promotions

Deadly Mistake #1

Your Call To Action Stinks…

Most business owners just forget this piece completely, so if you even have a call to action on your website, you’re a step ahead of the competition.

But what is a call to action exactly?

Simple…

A call to action is simply a statement somewhere on your website telling the visitor what to do.

First you’re going to need to decide exactly what action you want a visitor to take. Do you want them to purchase from you right then, or should they contact you for a quote first?

Put this on your website somewhere. Here are some examples for getting visitors to fill out a quote form.

“Just fill out your information below to receive a comprehensive, no-strings-attached, completely free quote from one of our representatives.”

“Fill out the form to receive a free quote from our sales team. Your request will be processed within 24 hours and you will receive a call between the hours you specified in the form.”

Tell your visitor exactly what you want them to do. The more detail, the better.

Bonus Tip: Focus on the benefits your visitor will have if they purchase your product or service. What will change in the way they live their life? Will their coffee be better in the morning? Will they save more money on taxes? How will their life be better because you showed up?

Deadly Mistake #2

Not Collecting Email Addresses

I recently had a conversation with a business owner who we’ll call John. John wasn’t anything special… he had an average business with an average income. He worked about 60 hours a week and spent the weekend at home with his family.

His company was a service business and he provided a good service that helped his clients. He was good at what he did.

There was a problem though… he wasn’t getting enough clients. This is something most business owners can relate to. At times it’s hard to bring customers or clients through the door.

Much of John’s business came from his website. He did well getting his website into the search engines, but wasn’t doing so well with converting visitors into clients.

It wasn’t until he started collecting email addresses through a simple form on his website that he really saw an increase in clientele. Nowadays John’s practice is packed. His schedule is full and he’s been able to double the price he was charging. He was also able to cut back to about 30 hours a week, instead of 60.

By running a simple newsletter sharing valuable information with your customers, you’re going to keep buyers coming back and bringing new buyers through your doors.

Deadly Mistake #3

Failing To Optimize For  Local Search Engine Ranking

Search engines like Google, Yahoo, and Bing are the closest things to friends your website will ever have. So you have to make sure they play extra nicely together.

By following a few simple rules, you can have your website ranking well in the search results for popular terms in your local area.

Let’s say you wanted to rank well for the search term, “Orlando plumber”. You’d want to make sure that you have that term on your main web page at least three times.

The best places to put search terms are…

  • The title tag
  • The headline
  • The first and last line of content
  • The sidebar
  • And in image ALT tags

Some of these may sound like Greek to you, so talk with your web developer about them and make sure that your website is up to date with terms you’d like to rank for.

Deadly Mistake #4

Failure To Track Statistics, Web Site Traffic Analysis

Yet another factor that is critical to any businesses online (or offline for that matter) success is tracking. You really need to keep track of where your leads and traffic come from so you can replicate and scale any success you have.

Google Analytics is a free website tracking program that will give you each and every statistic you could possibly need for tracking visitors on your website.

By watching closely what people do on your website, you’ll be able to craft an experience that gets visitors to act in exactly the manner you’d like them to.

Going back to Mistake #1, if you want somebody to fill out a contact form, you need to find a way to get them to your contact page. Watch how people interact with your website, then use that as a cue for where to add links to the pages you want visitors to visit the most.

Another stat you need to watch is where people are coming from. Do most of your visitors come from a link the newspaper printed about your business in their online edition? If so, keep trying to get published. If most of your traffic comes from searches, do some optimization and get higher rankings for more terms.

Deadly Mistake #5

Not Focusing on Longtail Keywords

Longtail keywords are a god-send to anybody who uses search engines for traffic. This goes for both paid traffic (See: PPC) and organic traffic.

A longtail keyword is a key term that’s more than three words long.

Examples would be…

  • Orlando plumbing specialists
  • Family doctor in Chicago
  • Remodeling companies near Houston

Since you’re probably a localized business, focus on keywords that use your city name. This way you’re guaranteed to find people who are in your area looking for your services.

Use this tool to search for keywords that have a good number of searches every month.

https://adwords.google.com/select/KeywordToolExternal

If you spot anything with more than 400 searches per month, you’d better be bidding on that keyword.

The reason to use these keywords is simple – most businesses aren’t. They still get a lot of traffic, but people just don’t know any better. They are extremely easy to optimize for, and they are much cheaper than the shorter terms if you’re using PPC.

Deadly Mistake #6

Not Focusing On Benefits

If you’re a software company, you know that features are important to buyers. That arena is the only one where that’s important though.

People generally don’t want to know the features of your product. New widgets don’t matter to a buyer unless it has a dramatic impact on the product’s performance.

If your product is 50% stronger than the leading option, focus on how much longer your product will last instead of the space age material it’s made of.

Tell readers just how your product will help their life and you’ll see an instant increase in sales.

Let’s take some features and turn them into benefits.

  • Feature: Your software uses SQL databases to store a users information.
  • Benefit: All information is encrypted and stored securely where hackers can never touch it – keeping your identity safe.
  • Feature: The latest video uses new Blu-Ray technology.

    Benefit: By using Blu-Ray, we’ve increased quality by 200%, making the instructions easier to see than ever. Now you’ll be able to see each cut in exquisite detail just like it was right in front of you.
  • Feature: Now included with a one-touch speed dial marker.

Benefit: Never enter another number into speed dial again – simply hit the * key after a phone call, and the number will automatically be entered into your speed dial.

You can see just how powerful this will be for selling people on your products.

Deadly Mistake #7

Not Marketing Using Emotions

People buy on emotion and justify using logic. No matter the product or group you’re selling to this is true.

Even if you’re marketing to businesses you need to use emotion to sell. If, for example, you were selling to the accounting portion of fortune 500 companies, you should focus on what goes through the buyer’s mind.

Most of those buyers have bosses they must go through before the sale is made. He’d likely need to be reassured that this decision would be a good one for his career in order to buy.

You’re going to need to talk with potential buyers in order to find out what sort of emotions they go through when making a purchase. Most of the time they won’t give you an answer straight-away, so you’ll have to infer from his statements just what’s going on in his mind.

Once you get this right though, you may never have to write another ad again…

Using emotional selling is by-far the most important thing you can do for your advertising. This goes for both online and offline sales.

Move Your Reader To Action Using Command Copy!

From the ‘guru’marketers to multi-billion dollar Fortune 500 companies most of them have one thing in common – All Use Command Copy!

You see it on sales letters and on television: Act Now!Order Now! – Pick Up The Phone And Call Now!Do it Now!Take Action Today!

Command copy creates impulses to act!

It has the power to make a reader actually pick up the phone and order when otherwise he would have put it off if the command had not been given.

I’m not saying you turned him into a robot that had to obey you and order. I’m saying that when you gave the command to: ‘Go Ahead And Order Now‘ ..you helped give him the impulse to act. You ‘opened’ his mind up to the thought of actually going ahead and picking up the phone to call. Tell your reader exactly what he should do and it will shock you when you discover he actually does it!

Is this hard to believe?

It has been proven through millions of dollars in testing sales letters and tv commercials both with and without command copy. The differences in responses are astounding!

The owner of a popular real estate package being sold on cable tv reported that when they put the words “Get up and call now – 1-800-xxx-xxxx” across the bottom of the screen and added a part at the end where he again gave the order to ‘get up and call now‘ the commercial immediately began making a profit whereas every time it was ran before it lost money!

Your reader or the TV viewer may be blown away by your product. He may sit hypnotized by the thoughts of all he could do with your product. But unless you tell him to order now and show him a clear and easy way to do it, he may just keep right on sitting there spaced out about your product but never actually making the move to order it.

Thank you for taking the time to read through this short report. I’d love to have a chance to talk with you for even just 10 minutes about your current marketing strategy to see if there is any way we can improve it by using the power of the internet.

It’s possible that by making a few small changes, you could see huge results. So please, give me a call at 240-644-7530 and we can set up a time to meet.

Thank you again for reading this report.

Yours in business,

David Bruce Jr

Frederick Web Promotions

50 Citizens Way

Suite 400

Frederick, Maryland, 21701

http://www.frederickwebpromotions.com

davidbrucejr@frederickwebpromotions.com

http://www.facebook.com/FrederickWebPromotions/

Ever wonder why your companies listing in Google does OK in the main body of Google’s search results page but is not in the top 10 of those pesky Google Local Business Listings?

We’re talking about Local Google Advertising, not National ranking, local ranking in Google Maps.

Ultimately what you want is to be found in BOTH sets of listings, the net effect of which would be to drive home in your prospective customers Mind’s Eye that Google apparently thinks pretty highly of your company if Google is displaying YOUR company listing in A) the Local Google Advertising Business Listings and in the Organic Search Rankings.

Maryland Search Engine Optimziation 9-1-09

Well people’s perception and Google’s reality are far, far apart.

Google didn’t *pick* you to be #1 and your competitor to be #11

A computer program picked you over the hapless fella you compete with. A person did not visit your site, take notes, compare notes, make a decision, hear the belly aching and whining of the poor fool who got bumped off of his front page listed by a website that ranked better than his…

Nope, an algorithm picked you over them.

Think about it… there are what? a Gazillion webpages already indexed in Google? And how many tens of thousands of new webpages being created as we speak? Some of those tens of thousands are being “generated” by a “bot”.

There is no way on God’s Green Earth a staff of humans could possibly keep up with that kind of volume. An algorithm did it. The robot that scours the Internet (in the SEO industry we call that “spidering”) is titled GoogleBot.

GoogleBot can NOT read… but it CAN count

Googlebot counts the words on your webpage, it counts the keywords and keyword phrases you use in your copy. Is y0ur company website a little light on copy? Too bad for you.

It matters little to Googlebot if the fancy flash graphic and dramatic digital photos depicting your most important product are… well the damn thing can’t decipher a photo! but it CAN read text.

What ever makes your photos good, better or best and likewise your competitors photos crappy is subjective. Art is subjective, math is not.

Either the keywords are on your webpage (Prominently placed at the top of the page I hope) or the keyw0rds are not.

He who has the most keywords (elegantly, tactfully and deftly constructed with proper enough grammar for the spell checking programmed Googlebot to index).. Wins that coveted top spot!

But… the Google Local Business Listings are a different story. The algo is different. What Google is looking for and rewards when it sees it for the organic search results page (the body of the page) is one thing. What Googlebot is looking to see in the Free Local Google Advertising Listings is quite another.

I’m not about to reveal the entire loophole in a “Google Secrets Revealed” post, not even for a hefty $1000 fee for an ebook (I’d do it for that price if it were ticket sales to a seminar and I got a couple dozen of you to buy $1000 tickets to eagerly learn how I do what it is I do) (that’s in the works by the way)

No, I’m not telling, not the whole thing but I will give you a hint, and I’m giving said hint in the form of my own Maryland search engine optimization results. This is not theory, This is not alleged, What follows is battle tested.

I’m competing against the best of the best, the top guys and gals in Maryland: other SEO professionals. Link building technicians like me:)

Here Goes, you figure it out:
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Marketing businesses using Google Page Rank‎ – Al‎ – May 12, 2009
I have been in the marketing business for nearly 35 years and have seen just about everything but I am very impressed with David’s knowledge of the internet and search engines;knowledge he uses it to get customer top “organic” page rank across a wide variety of business and organizations…and he techniques show actual page rank in a matter of weeks! He has worked with me for 3 weeks and my company is already establishing itself on a page rank basis. I « Hide
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Thanks to Frederick Web Promotions‎ – Stuart‎ – Jul 23, 2009
Frederick web promotions has helped my videography skills become noticed by companies such as the Discovery Channel. With out the help of Frederick Web Promotions more than likely this wouldn’t have been possible this soon because the Discovery Channel found me using a google search on Outdoor Videographers a keyword David Bruce and I picked out. He is also a great person to work with because he is so friendly and knowledgeable about web promotions/ promoting. I would definitely recommend him to friends, family, and other businesses. «

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Frederick Maryland SEO tech helps North Carolina Videographer get “discovered” by the Discovery Channel

Made a profit on the promotion within 2…‎ – joesuph‎ – Jul 21, 2009
I’m VERY pleased with David’d expertise, it was well beyond what we expected. David is very knowledgable, friendly provides excellent customer service. « Hide
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Search Engine Domination!!!‎ – Josh‎ – Jun 8, 2009
David has been amazing. He has taken our small business site and kept us at the top in search engines in the areas that most help our business. He’s been so effective that we’ve decided to remove our phone book advertising, saving us a ton of money and increasing our advertising exposure. Great communication and stays on the ball. We couldn’t be happier! « Hide
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Director of Operations at Commercial Buildings Maintenance Inc – Roberto‎ – Aug 5, 2009
David grabbed us the #1 spot in Google for Maryland Commercial Cleaning. David has been more than a search engine optimization expert for us teaching our organization social media marketing skills « Hide
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Eugene Oregon Vanguardia Marketing ‎ – Christina‎ – Jan 10, 2009
I have been consulting with David Bruce for several weeks about my website. He has worked with me to developed a SEO and marketing strategy that is working very well. At the time of this review one of my businesses is dominating the first page of Google with 4 top spots for the targeted keywords. I am very impressed with the knowledge and understanding that David possesses about SEO and marketing in general. He is an analytical thinker and it shows in his knowledge of how Google and the other search engines work to rank a website. I am always amazed at how many different approaches he can come up with to obtain the desired results for my business. If you want to hit home runs with your internet advertising give David a call to get start. David knows what it takes to dominate the search engines and he will take the time to find out exactly what your goals are so that he can work to achieve them for you. « Hide
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Effective website promotion!‎ – Christopher‎ – Jan 13, 2009
I had a website that did not rank in google at all. I never received any phone calls from new customers. Since Dave took over my site, I have steadily ranked on the first page when searched under Frederick Maryland printers. This has increased my new customer calls from zero to at least one a day. At this rate, I will quadruple my sales this year. « Hide
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Gets the job done right!‎ – Josh‎ – Jan 13, 2009
We never had any website whatsoever. David contacted us and offered to publish us a site through a local website. We have been working closely with him since, and I can say that even a small page with David really carries a bang for the buck. Just our small advertising page has netted us curious customer both via phone and e-mail, and we look forward to improving and increasing the possibilities the that David and the internet offer our business! « Hide
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Great Service… Highly Recommend! ‎ – Pete‎ – Jan 16, 2009
David provided friendly and quality info that helped me dominate local search engine results in no time. If you are looking for LOCAL search marketing knowledge, David is your man! Very good return on investment… Thanks Again David! « Hide
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Awesome SEO service‎ – car‎ – Jan 21, 2009
With just a few tweaks and ideas, I was able to get to the top 10 of googles results pages. I am really glad I let David give my site a whirl.‎
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David Bruce Jr is a Maryland search engine optimization consultant who specializes in local Google advertising for small to medium sized Maryland businesses.